When you don’t advertise on your brand terms, competitors steal your customers. Your marketing team has worked hard to get customers searching for your brand – make sure they go to your site.
Wickfire offers Direct Search services to ensure that our partners receive traffic from customers searching for their brand. We run direct search campaigns targeting individual company names, domains, products, and related phrases linking directly to partner websites. For select partners we also cover competitor and general terms.
Advertising on brand terms provides a 27% incremental lift in traffic. Though a small fraction of paid and organic click overlap does exist, you can expect a significant lift while displacing competitors by bidding on your brand.