Chet Hall
CEO and Co-Founder
One of Wickfire’s founders, Chet Hall acts as Wickfire’s Chief Executive Officer. Previously, Chet worked as the VP of Product Development at ReachLocal. In this role, he led a team of Product Managers in creating and executing on ReachLocal’s product objectives. Chet also headed up ReachLocal’s Business Analysis group that sought to understand the details, trends, and opportunities within ReachLocal’s operations.

Chet Hall graduated from the University of Southern California with a B.A. in Communication in 2003.
Jon Brown
CTO and Co-Founder
One of Wickfire’s founders, Jon Brown acts as Wickfire’s Chief Technology Officer. Previously, Jon worked as the Director of Automation Technology in ReachLocal’s development organization. In this role he designed, developed, and maintained a number of large-scale automated publisher integration and web crawling systems.

Prior to ReachLocal, Jon received a B.S. in Computer Science from the University of Massachusetts, Amherst followed by a Master’s Degree in Language Technologies from Carnegie Mellon.
Katy Atlas

Katy serves as Wickfire's Chief Operating Officer. She focuses on Wickfire's sustainable and scalable growth through management of Wickfire's business development, campaign management, content and operations teams, as well as finance and accounting.

Katy holds a B.A. from Princeton University and a J.D. cum laude from New York University School of Law. She has been recognized twice by SuperLawyers as a Rising Star, awarded to the top 2.5% attorneys under 40, and serves on the Board of Directors for the NYU Law Alumni Association.

Anna Tumadottir
Vice President of Product

Anna oversees product development at Wickfire.  Her experience includes working as the Director of Partner Relations for CouponPal, where she created and built their operations team, and focused on growth through strategic partnerships. She was also the Director of Operations for 58Phases, where her work focused on building and structuring the organization as it grew from a small start-up to a publisher with over a dozen web properties.

Anna received a B.A. in Political Science from Macalester College, Minnesota, followed by a Master’s Degree in Strategic Management from The University of Iceland.

Nick Munoz
Director of Business Development
Nick is Wickfire's Senior Business Development Manager. He handles Wickfire's strategic partnerships, optimizes existing relationships, and is the point person for many of Wickfire's successful partnerships through Highlight Reviews. Nick has a background in sales and business development, having worked in sales for an Austin-based golf marketing company, CourseTrends. This was preceded by a sales role at Barton Creek Resort, and a long track record of working as a people person.

Nick holds a B.A. from the University of California Santa Barbara, with a double major in Geography and Sociology.
Katie Carmichael
Strategic Account Manager
Katie has been with Wickfire since 2012, working in operations and campaign management. Most recently she has joined the business development team to work directly with partners and help cultivate new business relationships. She has over 10 years of experience working in digital advertising and was previously a senior advertising account manager for

Katie graduated cum laude from Claremont McKenna College with a B.A. in Psychology, and she also received a Master’s Degree in Clinical Psychology from Pepperdine University.
Matthew Weidle
Business Development Manager
Matthew has recently joined the Wickfire business development team. Previously he worked on the agency side of the affiliate business, launching and growing affiliate programs across a wide variety of verticals. He has over seven years experience in affiliate marketing and over a decade in client support and relationship management.

Before joining Wickfire, Matthew spent several years as a performer in Opera and Musical Theatre. He graduated from Millikin University with a B.F.A. in Musical Theatre, and also worked on a master’s degree in Voice and Opera at Yale University.
Cheney Wakeman
Director of Marketing and Analytics
Cheney manages Wickfire’s SEM campaign performance and strategy. Behind the scenes, she works on database reports and custom platform enhancements. Her previous experience includes managing the Level II Support Operations team at the financial SaaS company, Q2ebanking, where she helped with client retention and the transformation to a premier 24/7 support team. Prior to that, she worked as an SEM Campaign Manager at 58 Phases where she learned the ropes of affiliate marketing.

Cheney holds a B.A. in Mathematics from the University of Texas.
Sean Brady
Software Engineer
Sean designs, develops, and maintains both new and legacy applications and systems at Wickfire. He has over 20 years of experience in software development and has personally developed many of Wickfire's key features, allowing Wickfire to more effectively manage client campaigns. Prior to joining Wickfire, Sean worked with Wickfire's two founders as a software engineer at ReachLocal. Along with many other projects, he worked on large-scale automated systems integrating with various publishers.

Sean holds a degree in Aviation and has his Commercial Pilot's License with Instrument Rating.
Danny McKay
Software Engineer
As a Software Engineer, Danny works on Wickfire's development team to design, architect, build, and maintain Wickfire’s web properties as well as Wickfire's internal administrative software. Danny specializes in software aimed at optimizing digital advertising spend and outcome, while also focusing on providing an excellent user experience -- both within the company and for Wickfire's many customers.

After leaving the United States Air Force, Danny earned a B.A. in Psychology with Honors from Stanford University, where he also began teaching himself to write code.
Florence Kerns
Digital Marketing Analyst
Florence recently joined the Wickfire team. She mainly works on Wickfire's review channel. She looks forward to increasing her responsibility in managing review channel campaigns. Coming from an organic search background, Florence is excited about learning the ins and outs of paid search advertising. Previously, she worked as an SEO Specialist and a Content Creator.

Florence holds a degree in Asian Cultures & Languages, Hindi/Urdu from the University of Texas at Austin. She now lives in Los Angeles, CA, where she enjoys hiking, knitting, and practicing her Hindi with unsuspecting folks.
Armand Calara
Digital Marketing Associate
Armand focuses on Wickfire's SEM campaign performance and strategy. He provides assistance with optimizing campiagns for every affiliate channel at Wickfire, including TheCoupon.Co and Highlight Reviews.

Prior to joining Wickfire, Armand worked as a technical writer in the aerospace industry. He also founded a private labelling business which sells products on Amazon. Armand graduated from the University of California, Irvine in 2011 with a B.S in Mechanical Engineering. He is Google Adwords and Google Analytics Certified.
Chelseah Murphy
Business Development Associate
Chelseah builds, manages and analyzes campaigns for two of Wickfire's newer channels, product and Facebook. Her background experience is predominately in digital marketing for luxury automotive brands, where she played a vital role in the strategy and implementation of large-scale media campaigns for Lexus and Acura. She brings this experience and her analytics knowledge to the Wickfire team.

Chelseah holds a B.S. in Marketing and Minor in Communication Studies from California State University Long Beach.
Matt Stringer
Digital Marketing Associate
Matt works as a Search Marketing Associate and focuses on optimizing brand performance for Wickfire’s direct channel. Prior to joining Wickfire, Matt worked as a SEM Analyst for where he learned advanced data analysis, strategic bid management, and campaign management. Matt has over four years’ experience working in paid search in both B2B and B2C industries including healthcare, telecommunications, and care giving. Matt is Google AdWords certified.

Matt holds a B.A. in Business Administration from the University of Mississippi.
Stephanie Hanz
Accounts Receivable Specialist
Stephanie is responsible for maintaining accounts receivable records and facilitating outreach for various AR related activities. Prior to joining Wickfire, Stephanie was the Accounts Receivable Manager for L&M Steel Company where she helped develop and streamline various AR processes. Prior to that, Stephanie handled regional procurement activities in Texas and Oklahoma for Aggregate Industries / Lattimore Materials Company.

Stephanie hold B.S. in Business Administration from Old Dominion University where she majored in Business Management.
Felice Trirogoff
Operations Associate
Felice joined the Wickfire team in 2017 and works mostly in the reviews channel; helping with merchant quality assurance, editing, and content creation. She also blogs for Wickfire's Highlight Reviews site and develops merchant content there. She enjoys trying new things out and sharing her insights with others.

Felice holds a B.S. in public relations and an M.A. in advertising from the University of Texas at Austin. She also has a master’s degree in public affairs from the LBJ School of Public Affairs at the University of Texas at Austin.
Rita Rivera
Business Development Associate
Rita handles communications and assists with administrative tasks for the business development team. She is responsible for the quality and timeliness of correspondences with our advertiser partners and makes sure that all client requests are handled promptly, courteously, and professionally.

She hold a Degree in Marketing from the University of Houston and currently resides in Austin, Texas.