Chet Hall
CEO and Co-Founder
One of Wickfire’s founders, Chet Hall acts as Wickfire’s Chief Executive Officer. Previously, Chet worked as the VP of Product Development at ReachLocal. In this role, he led a team of Product Managers in creating and executing on ReachLocal’s product objectives. Chet also headed up ReachLocal’s Business Analysis group that sought to understand the details, trends, and opportunities within ReachLocal’s operations.

Chet Hall graduated from the University of Southern California with a B.A. in Communication in 2003.
Jon Brown
CTO and Co-Founder
One of Wickfire’s founders, Jon Brown acts as Wickfire’s Chief Technology Officer. Previously, Jon worked as the Director of Automation Technology in ReachLocal’s development organization. In this role he designed, developed, and maintained a number of large-scale automated publisher integration and web crawling systems.

Prior to ReachLocal, Jon received a B.S. in Computer Science from the University of Massachusetts, Amherst followed by a Master’s Degree in Language Technologies from Carnegie Mellon.
Katy Atlas
CSO and General Counsel
Katy serves as Wickfire's Chief Strategy Officer and General Counsel. Prior to joining Wickfire, she spent a decade as a corporate litigator. She also founded a lifestyle blog that was recognized in Seventeen, Elle, and Cosmopolitan.

Katy holds a B.A. from Princeton University and a J.D. cum laude from New York University School of Law. She has been recognized twice by SuperLawyers as a Rising Star, awarded to the top 2.5% attorneys under 40, and serves on the Board of Directors for the NYU Law Alumni Association.
Anna Tumadottir
Director of Operations
Anna oversees the day to day operations of Wickfire. Her experience includes working as the Director of Partner Relations for CouponPal, where she created and built their operations team, and focused on growth through strategic partnerships. She was also the Director of Operations for 58Phases, where her work focused on building and structuring the organization as it grew from a small start-up to a publisher with over a dozen web properties.

Anna received a B.A. in Political Science from Macalester College, Minnesota, followed by a Master’s Degree in Strategic Management from The University of Iceland.
Charlie Cohn
Director of Growth
Charlie manages and maintains Wickfire’s review channel. He has a strong background in digital marketing and previously worked as the Head of Marketing for San Francisco-based education startup, StudySoup, leading all their digital marketing efforts. He also worked in affiliate marketing at CouponPal, leading the content marketing, SEO, paid search, and social media strategies while overseeing brand presence online for the company and strategic partners.

Charlie holds a B.A. from the University of California Santa Barbara, with a double major in Communication and Film & Media.
Nick Munoz
Senior Business Development Manager
Nick is Wickfire's Senior Business Development Manager. He handles Wickfire's strategic partnerships, optimizes existing relationships, and is the point person for many of Wickfire's successful partnerships through Highlight Reviews. Nick has a background in sales and business development, having worked in sales for an Austin-based golf marketing company, CourseTrends. This was preceded by a sales role at Barton Creek Resort, and a long track record of working as a people person.

Nick holds a B.A. from the University of California Santa Barbara, with a double major in Geography and Sociology.
Katie Carmichael
Business Development Manager
Katie has been with Wickfire since 2012, working in operations and campaign management. Most recently she has joined the business development team to work directly with partners and help cultivate new business relationships. She has over 10 years of experience working in digital advertising and was previously a senior advertising account manager for

Katie graduated cum laude from Claremont McKenna College with a B.A. in Psychology, and she also received a Master’s Degree in Clinical Psychology from Pepperdine University.
Cheney Wakeman
Operations Manager
Cheney manages Wickfire’s SEM campaign performance and strategy. Behind the scenes, she works on database reports and custom platform enhancements. Her previous experience includes managing the Level II Support Operations team at the financial SaaS company, Q2ebanking, where she helped with client retention and the transformation to a premier 24/7 support team. Prior to that, she worked as an SEM Campaign Manager at 58 Phases where she learned the ropes of affiliate marketing.

Cheney holds a B.A. in Mathematics from the University of Texas.
Sean Brady
Software Engineer
Sean designs, develops, and maintains both new and legacy applications and systems at Wickfire. He has over 20 years of experience in software development and has personally developed many of Wickfire's key features, allowing Wickfire to more effectively manage client campaigns. Previously, Sean worked with Wickfire's two founders as a software engineer at ReachLocal. Along with many other projects, he worked on large-scale automated systems integrating with various publishers.

Sean holds a degree in Aviation and has his Commercial Pilot's License with Instrument Rating.
Danny McKay
Software Engineer
As a Software Engineer, Danny works on our development team to design, architect, build, and maintain Wickfire’s web properties as well as our internal administrative software. Danny specializes in software aimed at optimizing digital advertising spend and outcome, while also focusing on providing a strong user experience both within the company and to our many customers.

After leaving the United States Air Force, Danny earned a B.A. in Psychology with Honors from Stanford University, where he also began teaching himself to write code.
Florence Kerns
Digital Marketing Associate
Florence recently joined the Wickfire team. She mainly works on Wickfire's review channel. She looks forward to increasing her responsibility in managing review channel campaigns. Coming from an organic search background, Florence is excited about learning the ins and outs of paid search advertising. Previously, she worked as an SEO Specialist and a Content Creator.

Florence holds a degree in Asian Cultures & Languages, Hindi/Urdu from the University of Texas at Austin. She now lives in Los Angeles, CA, where she enjoys hiking, knitting, and practicing her Hindi with unsuspecting folks.
Melodee Black
Business Development Associate
Melodee handles partner communications and assists with client management on the business development team. She answers questions about Wickfire's services, responds to outreach from new potential partners, and manages client relationships. Melodee is a kind and enthusiastic member of the team, reflecting Wickfire's commitment to clear communications and effective, pleasant partner interactions.

She holds a degree in Child Psychology and Health Education from Schoolcraft College in Livonia, Minnesota.
Kelly Padilla
Operations Associate
Kelly started at Wickfire in 2015 doing basic campaign reviews. Since then she has become the go-to person for training new Operations Team hires on the ins and outs of campaign management. When she isn't training, she works on ensuring that campaigns are running smoothly, content is up-to-date, and that any special projects are handled quickly and effectively.

Kelly received a BA in Organizational Communications from Texas State University in 2002, with further studies in Advertising and Marketing.
Carolyn Jech
Operations Associate
Carolyn has been with Wickfire since 2014, focusing on campaign content and advertising for TheCoupon.Co. Prior to joining Wickfire, she was a content marketing manager with 58Phases, an affiliate marketing start-up based in Austin, TX. Before moving to Austin she worked at the Taco Bell Corporate Headquarters, in Irvine, CA on the Franchise and Marketing team, managing the franchise accounting program and special concepts, worldwide.

Carolyn graduated from Loyola Marymount University, in Los Angeles, CA, with a B.A. in Business Administration.
Marcy Baldanza
Business Development Associate
Marcy started working at Wickfire in 2015 doing campaign builds and reviews with our operations team. She is now part of Wickfire's business development team, where she handles special projects and reviews client terms. She is eager to learn any aspect of the Wickfire business and recently became Google Adwords Certified.

Marcy comes from a promotional printing background of over 9 years and holds a bachelor's degree in advertising. Working as the customer service manager and escalations specialist. When she isn't working, she is spending time with her family at festivals and parks.
Kim Dunaway
Operations Associate
Kim joined the Wickfire team in 2014 with a focus on campaign builds, reviews and special projects for TheCoupon.Co. She was previously a part of the operations team at CouponPal, where she worked on content creation and campaign management, including work for high-priority clients. Prior to that, Kim was the SEO Marketing Specialist and Affiliate Administrator at Printglobe for 7 years where she learned the ropes of PPC and affiliate marketing.

Kim holds a degree in Multimedia Design with further studies in Digital Marketing.
Armand Calara
Operations Associate
Armand started at Wickfire in 2017 with a focus on direct search campaigns before moving on to SEM campaign performance and strategy. He provides assistance with every affiliate channel at Wickfire including TheCoupon.Co and Highlight Reviews.

Prior to joining Wickfire, Armand worked as a technical writer in the aerospace industry. He also founded a private labelling business which sells products on Amazon. Armand graduated from the University of California, Irvine in 2011 with a B.S in Mechanical Engineering. He is Google Adwords and Google Analytics Certified.
Rita Rivera
Business Development Associate
Rita handles communications and assists with administrative tasks for the business development team. She is responsible for the quality and timeliness of correspondences with our affiliates.

She hold a Degree in Marketing from the University of Houston and currently resides in Austin, Texas.