Wickfire

Fire up your brand online.

Leveraging superior technology and data-driven decision-making expertise, Wickfire helps guide consumers through hundreds of millions of dollars of e-commerce product and services decision-making.

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Wickfire’s online advertising channels have generated over $1 billion in sales for our clients.

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Our Websites

More than half of shoppers say that online reviews influence their buying decisions. Take control of your brand identity.

BuyersGuide.org

Buyer’s Guide captures 5M customers monthly by helping consumers evaluate and research their e-commerce purchasing decisions.

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TheCoupon.co

TheCoupon.co provides deals and coupon codes for thousands of merchants and reaches over 500k unique visitors monthly.

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Why Clients Choose Us

Wickfire’s web products and services combine the powerful win-win incentives of affiliate pay for performance marketing with the unparalleled reach and conversion potential offered though Search Engine Marketing at popular search portals like Google, Yahoo, and Bing.

1000

Partner-referred sales

100

Million Unique Visitors

3000

Active Clients

$1B+

Partner-referred sales

100MM+

Pageviews

100MM+

Unique Visitors

300K

Unique Visitors

27%

Incremental lift

500K

Pageviews

Awards

• 2017: Best Performance Marketing Technology (Finalist)

• 2018: Best Automation or AI (Finalist)

• 2019: Best Machine Learning and AI (Finalist)

• 2020: Best Use of Data (Finalist)

Wickfire Leadership

Chet Hall

CEO AND CO-FOUNDER

One of Wickfire’s founders, Chet Hall acts as Wickfire’s Chief Executive Officer. Previously, Chet worked as the VP of Product Development at ReachLocal. In this role, he led a team of Product Managers in creating and executing on ReachLocal’s product objectives. Chet graduated from the University of Southern California with a B.A. in Communication in 2003.

Jon Brown

CTO AND CO-FOUNDER

One of Wickfire’s founders, Jon Brown acts as Wickfire’s Chief Technology Officer. Previously, Jon worked as the Director of Automation Technology in ReachLocal’s development organization. Prior to ReachLocal, Jon received a B.S. in Computer Science from the University of Massachusetts, Amherst followed by a Master’s Degree in Language Technologies from Carnegie Mellon.

Katy Hall

COO

Katy serves as Wickfire’s Chief Operating Officer. She focuses on Wickfire’s sustainable and scalable growth through management of Wickfire’s business development, campaign management, content and operations teams, as well as finance and accounting. Katy holds a B.A. from Princeton University and a J.D. cum laude from New York University School of Law.

Cheney Wakeman

Vice President of Operations

Cheney manages Wickfire’s SEM campaign performance and strategy. Her previous experience includes managing the Level II Support Operations team at the financial SaaS company, Q2ebanking, where she helped with client retention and the transformation to a premier 24/7 support team. Cheney holds a B.A. in Mathematics from the University of Texas.