Fire up your brand online.

Leveraging superior technology and data-driven decision-making expertise, Wickfire helps guide consumers through hundreds of millions of dollars of e-commerce product and services decision-making.

Learn More

Wickfire’s online advertising channels generate over $500 million in annual sales for our clients.

Our Websites

More than half of shoppers say that online reviews influence their buying decisions. Take control of your brand identity.

Buyer’s Guide captures 5M customers monthly by helping consumers evaluate and research their e-commerce purchasing decisions.

Visit Site

Card image cap

TheCoupon.co provides deals and coupon codes for thousands of merchants and reaches over 500k unique visitors monthly.

Visit Site

Card image cap

Why Clients Choose Us

Wickfire’s web products and services combine the powerful win-win incentives of affiliate pay for performance marketing with the unparalleled reach and conversion potential offered though Search Engine Marketing at popular search portals like Google, Yahoo, and Bing.

Partner-referred sales


Million Unique Visitors


Active Clients


Partner-referred sales




Unique Visitors


Unique Visitors


Incremental lift




•  2017: Best Performance Marketing Technology (Finalist)

•  2018: Best Automation or AI (Finalist)

•  2019: Best Machine Learning and AI (Finalist)

•  2020: Best Use of Data (Finalist)

Wickfire Leadership

Card image cap

Chet Hall


One of Wickfire’s founders, Chet Hall acts as Wickfire’s Chief Executive Officer. Previously, Chet worked as the VP of Product Development at ReachLocal. In this role, he led a team of Product Managers in creating and executing on ReachLocal’s product objectives. Chet graduated from the University of Southern California with a B.A. in Communication in 2003.

Jon Brown.

Jon Brown


One of Wickfire’s founders, Jon Brown acts as Wickfire’s Chief Technology Officer. Previously, Jon worked as the Director of Automation Technology in ReachLocal’s development organization. Prior to ReachLocal, Jon received a B.S. in Computer Science from the University of Massachusetts, Amherst followed by a Master’s Degree in Language Technologies from Carnegie Mellon.

Katy Hall


Katy serves as Wickfire’s Chief Operating Officer. She focuses on Wickfire’s sustainable and scalable growth through management of Wickfire’s business development, campaign management, content and operations teams, as well as finance and accounting. Katy holds a B.A. from Princeton University and a J.D. cum laude from New York University School of Law.

Cheney Wakeman

Vice President of Operations

Cheney manages Wickfire’s SEM campaign performance and strategy. Her previous experience includes managing the Level II Support Operations team at the financial SaaS company, Q2ebanking, where she helped with client retention and the transformation to a premier 24/7 support team. Cheney holds a B.A. in Mathematics from the University of Texas.


Wickfire Featured by CJ as Q4 Top Publisher
By wickfire / October 21, 2021

Wickfire Featured by CJ as Q4 Top Publisher

Wickfire was thrilled to be included in CJ's recent webinar, "Publishers That Will Make a Difference in Q4." We discussed...

Read More
Wickfire Named Microsoft’s 2021 Rising Star of the Year Runner Up!
By wickfire / October 11, 2021

Wickfire Named Microsoft’s 2021 Rising Star of the Year Runner Up!

We are thrilled to announce that Wickfire has been named Runner Up for Microsoft Advertising's 2021 Rising Star of the...

Read More
Wickfire’s Chelseah Murphy Featured on  Industry Podcast
By wickfire / July 16, 2021

Wickfire’s Chelseah Murphy Featured on Industry Podcast

Wickfire's Business Development Manager Chelseah Murphy has been on a mission to educate brands on the benefits of partnering with...

Read More
Card image cap

Wickfire COO Katy Atlas speaks at Affiliate Summit East

Wickfire’s Katy Atlas presented on how to maximize growth in affiliate marketing in the current digital landscape. Explaining the core…

Read More

Card image cap

Wickfire CTO Jon Brown Speaks at Affiliate Summit

Wickfire’s Jonathan Brown presented on how to incorporate product feeds into affiliate marketing strategies, including how product feeds can be…

Read More

Card image cap

Wickfire’s High Commendation at CJU Conference

Wickfire earned a high commendation for its cross-channel strategy that integrated Facebook and email, and linked past consumer behavior with…

Read More

Partner Recognition

Our status as a Google Premier Partner allows us early access and beta testing of new Google products.


We’re Hiring!

Everyone at Wickfire works remotely, and we use collaborative technology to create a collegial, enthusiastic remote workforce.

View on Linkedin