Digital Marketing Associate
Wickfire is expanding our search engine marketing (SEM) team and we’re looking for a Digital Marketing Associate with:
Strong analytical skills and a mind for numbers
Google Adwords and/or other pay-per-click (PPC) work experience
Conversion rate optimization expertise improving customer acquisition funnels at multiple points throughout the buyer’s journey
Excellent written communication (bonus points if you know how to annotate a screenshot quickly)
The ability and desire to thrive in a remote position
This position is part of our growing campaign management team and will help improve our search engine marketing efforts by analyzing campaign performance and updating webpage content to provide the best user experience. The Digital Marketing Associate reports to the Director of Growth and will be involved in improving our processes that help the company work smarter and more efficiently.
Wickfire is a digital marketing company that drives traffic and sales to thousands of advertising partners in exchange for commissions on the purchases made by customers we refer. We run highly-targeted search engine marketing campaigns for a coupon site (TheCoupon.Co), a review site (BuyersGuide.org), and direct linking partnerships with online stores.
Wickfire is a technology and data-driven company that develops fast, efficient, and intelligent workflows to solve complex problems. We work out of a proprietary platform with API integrations to Google, Bing, and various affiliate networks.
This is a full-time salaried position.
Position is remote. Applicants must be self-motivated clear communicators, with reliable internet, a dedicated workspace, and a genuine desire to work in a remote position.
Training and coworking in Los Angeles, Seattle, and Austin available.
Hours are flexible, but employees must be available during standard Central or Pacific time
Benefits include access to Healthcare, Dental, 401k, and HSAs.
Regular data analysis and quantitative decision-making
Monitoring search marketing campaigns using our proprietary platform as well as Google Ads and Bing Ads management tools
Campaign optimization through improved campaign structure, keyword targeting, search query analysis, ad group structure, advanced targeting, and extension changes
Competitive analysis to learn from other companies in the space
Creative, compelling copywriting aimed at improving our ads and on-page content
Ongoing maintenance and troubleshooting of our landing pages to keep them in line with ever-improving best practices
Implementing, analyzing, and iterating on conversion rate optimization A/B tests
Documenting and sharing any process inefficiencies, bugs in our software, and other ways that we can improve
Note: This is not a social media position, though experience managing paid customer acquisition funnels from social media is applicable. However, if you’re looking to run Facebook, Instagram, or other social media campaigns, this is not the position for you – we focus on Google and Bing paid advertising platforms.
This position is ideal for semi recent grads in mathematics, multimedia, marketing, or communications with SEM experience. Your skills and background should include:
Strong analytical skills (mathematics, statistics, data-minded)
Excel power user (SQL preferred)
Google Ads, Bing, and other paid advertising experience (Google Ads certified preferred)
Strong written communication – bonus points if you know how to annotate a screenshot and take a video capture of your screen
Basic HTML and CSS knowledge and a desire to improve
Familiarity with performance-based advertising models and affiliate networks
Copywriting (i.e., ability to compel the reader to take action and present merchants favorably)
Online shopping expertise with a deep understanding of conversion paths and the customer journey
Passion for digital marketing
Problem-solving, and making independent, critical decisions
Confidence to take responsibility for your own work product
Conscientiousness to hit deadlines
Ability to follow directions and take constructive criticism
Team player that is happy to support the work of others, do what’s best for the company, and ask for help when needed
Sense of humor, avid traveler, part time opera star, horse rider — bring your personality to the team!
Your application should consist of a cover letter via email, with your resume attached. Please, no canned cover letters. Make sure your subject line contains your name and the phrase “About Me” so we know you’re serious enough about this job to have read this entire posting. You can reach us at firstname.lastname@example.org.